Guilherme Marshall

As the global lead for advanced driver assistance systems (ADAS) at Arm, Guilherme works closely with OEMs, tier 1 suppliers, semiconductor companies and software partners to accelerate the deployment of innovative ADAS features in vehicles worldwide. Since joining Arm in Cambridge (UK) in 2010, he has held a variety of product management and strategy roles, actively contributing the company’s growth into smartphones, IoT and automotive industries. Guilherme holds degrees in electrical engineering, computer science and business.

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Presentation

vISP-in-the-loop: developing better perception stacks through cloud-to-car environmental parity

Increasing levels of driving automation in more complex ODDs demand effective ways to continuously develop and verify software across millions of virtual miles and thousands of driving scenarios. As a result, scalable MLOps and DevOps have become the engineering foundations underpinning those at the leading edge of AD technology. In this presentation, Arm and AWS join forces to discuss how cloud-to-car environmental parity can enable better testing coverage and faster time-to-market across the industry. Based on a practical SOAFEE-based case study, the presenters will explore the impact of adding the image signal processor (ISP) model into the virtual perception pipeline, and how a similar methodology can benefit OEMs, Tier 1 suppliers and AD software vendors.