Umar Zakir Abdul Hamid

Dr Umar Zakir Abdul Hamid, PhD, is an internationally recognized leader in future mobility and autonomous vehicles, with expertise across Malaysia, Singapore, Japan, Finland and Sweden. His career spans key roles at Moovita, Sensible 4, Zeekr and Proton (Geely Holding Group). Dr Hamid notably drove Sensible 4's growth in Finland and led the EU digital strategy for electric vehicles at Zeekr. Currently leading international product export management at Proton, Dr Hamid is also a frequent keynote speaker and has authored over 30 technical publications. He received the Finnish Engineering Award in 2020 and 2023 SAE’s Young Industry Leadership Award.

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Presentation

Market entry barriers in future mobility software for autonomous vehicles

The hype surrounding autonomous vehicle development has seen a decline in recent years, as the industry has come to realize that mass production of full self-driving technology remains distant. However, productization of autonomous vehicle components, like ADAS Level 2, is advancing steadily within the latest multirange electric vehicles. This presentation brings a business strategy perspective to a tech audience, fostering interdisciplinary discussions on current market entry barriers in productizing autonomous vehicle technology and exploring strategies to accelerate the technology’s commercialization.