Some of the New Products on Show
DAY 1: Mobileye exhibits latest ADAS and autonomous driving systems
Mobileye
The mobility industry is undergoing rapid transformation, with safety features becoming standard and self-driving systems increasingly being deployed globally. Mobileye has been collaborating with auto makers and mobility providers to deliver a wide range of systems from basic ADAS to full self-driving capabilities.
At the expo, Mobileye is presenting two key solutions: Mobileye SuperVision and Mobileye Drive.
Barak Beitner, business development and strategy manager at Mobileye, said, “The ADAS & AV Tech Expo offers us a unique opportunity to show our solution portfolio, ranging from base ADAS all the way to self-driving capabilities.
“The event also allows us to connect with experts in the automotive industry and discuss how our systems can bring more safety and comfort to various mobility offerings. Several OEM and Mobility as a Service partners such as Volkswagen and Holo are among the visitors and experts at the show, allowing us to showcase our expertise on the expert stages as well as in the exhibition space where we are present with our own booth.”
In addition, Mobileye is showcasing its Driving Experience Platform (DXP). First introduced in January 2024, it is designed to allow vehicle manufacturers to fine-tune certain driving parameters, within a safety envelope, customizing the driving experience for their customers. The company says this new approach breaks away from the idea of a one-size-fits-all model for AVs and advanced ADAS.
“Working closely with OEMs, we have understood their need for a solution that brings premium safety and comfort driving features to their vehicles without requiring excessive resources, while also maintaining their unique brand identity,” continued Beitner.
“Mobileye DXP does exactly that: OEMs can reshape certain driving parameters to what their customers are expecting. At the same time, safety-relevant parameters remain untouched. Offering flexibility and robustness in a single solution is unique across the industry and really sets a new standard.”
Attendees can visit Mobileye at Booth 6428 to learn more about these technologies. Furthermore, Barak Beitner, Mobileye’s business development and strategy manager, will deliver a keynote presentation titled ‘Bridging scale and differentiation in autonomous driving’ at the ADAS & Autonomous Vehicle Technology Conference on Thursday, June 6 at 11:35am.