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Speaker Details

Speaker Company

Nimrod Brickman

Chief of Staff to the Product & Strategy department in Mobileye, with a demonstrated history of working in the automotive global industry, high-tech and venture capital ecosystem. Skilled in English, Mandarin, Management, Social Media, Public Speaking, and Customer Service. A strong business development professional with global experience working abroad. Holds a Bachelor's degree focused on Economics and Asian studies from the University of Haifa and Shanghai Normal University.

Presentation

Bridging scale and differentiation in Autonomous Driving

The aspirations of automakers to create hands-off systems tailored to their brand identity face challenges from the practical business imperatives of timely market entry and cost-effectiveness. Striking a delicate balance between achieving scale and delivering customization requires a nuanced interplay involving perception, driving policy, and control, alongside a dynamic collaboration between supplier and carmaker. This presentation by Mobileye VP of Business Development Nimrod Brickman will discuss the complexities of designing for differentiation in hands-off driving and remaining challenges on the path from development to commercialization. Nimrod will discuss the paradigm shift that Mobileye DXP is fueling by enabling automakers to retain control of the driver experience through a new programming language that strategically splits the stack into universal and unique components.