Guilherme Marshall

Marshall is responsible for solutions for driver assistance and automated driving at Arm in Cambridge, UK. In this role, he works closely with OEMs, Tier 1s, semiconductor companies and software partners to map out future market needs and shape Arm’s products and solutions for driving automation. In the past 25 years, he has held a number of product management and engineering roles.

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Presentation

What’s ahead for ADAS computing?

Most computational capabilities that will power vehicles starting production in 4-5 years have already been designed in. For a fast-moving software function such as automated driving, this is massive challenge. Thus, in the absence of a crystal ball, Arm builds on close collaborations with leading automotive OEMs and suppliers to define next-generation compute platforms. This presentation will discuss their challenges and how upcoming technologies will help enable more efficient ADAS/AD software innovation.