Some of the new products on show
DAY 1: General Motors on the role of inertial sensors for automated driving
General Motors
Curtis Hay, technical fellow at General Motors, took part in the 'Key issues, strategies and innovations and their implications for safe AD/ADAS development and deployment' session on Day 1. In an interview with AAVI ahead of his presentation, Hay said he hoped his talk would show delegates that “automated vehicles require a thoughtful method to compute location – both in a relative and an absolute sense”. He explained that the IMU is often an overlooked component with automated vehicle localization and pointed out that with important IMU innovations on the horizon, OEMs have an opportunity to optimize the localization architecture to improve performance and reduce cost.
Speaking to AAVI after his presentation he said, "It’s a challenging and dynamic time within the global automotive industry. AI, electrification and advanced automation trends are all driving innovation and business investment in areas that weren’t even considered a few years ago. It’s increasingly important for OEMs to establish strategic partnerships that accelerate innovation in ways that delight our customers. GM strives to do this every day."