We are entering a new mobility era in which customer lifetime value, acceptance, and trust are as critical as technological capability. As autonomous driving and new mobility services evolve, customer journeys are becoming more complex and increasingly shaped by ecosystems rather than single vehicles. This presentation explores how customer needs, perceptions, and behaviors influence the validation and successful deployment of Level 2–4 autonomous technologies. In this context, “driving” as we know it is gradually becoming a thing of the past.

• How customer acceptance and trust influence validation and deployment of Level 2–4 autonomous technologies
• Why autonomous mobility requires ecosystem-based customer journey thinking
• How autonomous driving enables new customer segments and use cases
• The role of customer experience in bridging technology, legislation, and deployment