The hype surrounding autonomous vehicle development has seen a decline in recent years, as the industry has come to realize that mass production of full self-driving technology remains distant. However, productization of autonomous vehicle components, like ADAS Level 2, is advancing steadily within the latest multirange electric vehicles. This presentation brings a business strategy perspective to a tech audience, fostering interdisciplinary discussions on current market entry barriers in productizing autonomous vehicle technology and exploring strategies to accelerate the technology’s commercialization.

• Key market entry challenges for autonomous vehicle and ADAS software
• Strategies to overcome regulatory and commercial barriers in AV tech
• Insights on accelerating the commercialization of autonomous technologies
• The importance of interdisciplinary collaboration for future mobility
• Business-driven approaches to integrate AV tech in electric vehicles